The entire campaign is accompanied by Phone Number Database copy that points out the empty intentions behind many of the actual activations of other companies. Among them, using images of empty landmarks, doctors suffering on the front lines and Phone Number Database people smiling. How to keep in touch with your co-workers while working remotely A sadly true review The campaign doesn't mention any brands by name, but there are plenty of companies that could fit this mold.
Guinness , back in mid-March, was one Phone Number Database of the first brands to define and use these clichés. It was followed shortly after by Ford and Phone Number Database with images of empty places and people trying to overcome adversity. Buffalo Wild Wings , AB InBev , Vodafone , Nissan , Mastercard , and Visa also fall into this classification. Related Notes Phone Number Database Coronavirus teaches Grupo Salinas a harsh lesson: they close a store per employee with COVID-19 To monitor the spread of COVID-19, Facebook will conduct massive symptom surveys COVID-19 in digital: This is how the conversation about the pandemic moves Why is this campaign so important? Phone Number Database Because it shows brands that they are already falling into a tired and stressful repetition cycle around COVID-19.
This is not a new message, because Phone Number Database every time one of these generic ads comes out, the same criticism is made. It is understandable that commercial communication options are severely limited by the health situation. But that should not be an excuse to repeat the same narrative. The entire marketing market is in crisis, beyond repeatin Phone Number Database g the same campaign with all clients and agencies. All creatives should see this opportunity as a window to show that their skills are truly worth the investment of all brands. But, if they Phone Number Database can't break a mold that is clearly repetitive for all players in the industry (or convince their customers not to use it) maybe they shouldn't get through this crisis in the end.